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Fractional CMO

Fractional CMO services for PE-backed and transitioning companies

Senior marketing leadership for the moments that matter most: post-acquisition, pre-exit, mid-pivot, or leadership change. EverCMO embeds an operator who runs marketing to the value creation plan, not a tactical roadmap.

Speak to a Partner See fractional CMO cost ranges

When a fractional CMO is the right hire

A full-time CMO is the wrong answer for most companies under £25M ARR or in active transition. The fractional model gives you senior judgement, governance discipline, and team build, without a 9-month search and a £400K loaded cost.

  • First 100 days after a private equity acquisition
  • 12-18 months before a planned exit
  • CMO departure with no time for a full search
  • Plateau at $10M ARR and GTM has stopped scaling
  • New geo or vertical expansion
  • Turnaround against the value creation plan

What you get with EverCMO's fractional CMO services

Operator, not advisor

Our fractional CMOs run marketing — owning team, budget, vendors, and board cadence. No deck-and-leave engagements.

PE-grade governance

Monthly board pack, KPI dashboard mapped to enterprise value drivers, quarterly value creation review.

Team build and succession

Hire the in-house team, run the management cadence, then hand off to a full-time CMO when the company is ready.

Pipeline rebuild

Single source of truth, qualification rigor, and a GTM motion the sales team will actually run.

Brand alignment

Reposition the brand around what the business has become, post-acquisition or post-pivot.

Tech stack rationalization

Cut the bloat. Most marketing stacks we inherit are 40% over-instrumented and 60% under-governed.

Fractional CMO FAQ

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