Private Equity Marketing
Marketing leadership for PE portfolio companies
EverCMO embeds operator-grade marketing leaders into private equity portfolio companies. Every decision maps to the value creation plan. Every metric ladders to enterprise value at exit.
The PE marketing playbook
Post-acquisition integration
First 100 days. Pipeline triage, brand alignment, team rebuild, single source of truth. See the post-acquisition playbook.
Portfolio CMO economics
Right-sized marketing leadership for the hold period. Not an agency, not a £400K full-time hire.
Value creation plan workstream
Marketing levers mapped to enterprise value drivers, reported on the board's cadence.
Pre-exit positioning
12-18 months out, the brand and pipeline have to tell the story a buyer will pay a premium for.
Why PE-backed CMOs work differently
- Every KPI maps to enterprise value, not marketing vanity
- Board cadence is monthly, not quarterly
- Decisions are made on hold-period economics, not annual OKRs
- Brand and pipeline have to survive a buyer's diligence
- Team build is judged on succession, not headcount
Private equity marketing FAQ
Related reading
- Fractional CMO services
Right-sized senior marketing leadership for portfolio companies.
- Interim CMO
Full-time leadership for post-acquisition and pre-exit windows.
- Value creation plan marketing
How PE-backed CMOs build the marketing workstream of a VCP.
- Post-acquisition marketing playbook
The first 100 days for PE-backed companies.
- Fractional CMO cost
Portfolio CMO economics and engagement pricing.